Project Overview: For this project, I had the pleasure of creating a commercial for a skateshop in Barcelona, focusing on the new Vans sneakers that just arrived. The goal was to capture the essence of the Vans brand and showcase their latest products in a way that resonates with both the skateshop's identity and the skateboarding community.
Featuring: We collaborated with a talented Brazilian skateboarder who is sponsored by the shop and perfectly embodies the spirit of the Vans brand. His authentic connection to both the shop and the brand added a layer of genuineness to the commercial, making it even more impactful.
Aesthetic and Inspiration: To bring this commercial to life, I drew inspiration from the iconic skate videos of the 90s. This era was known for its raw energy, dynamic camera work, and authentic representation of skate culture. By incorporating these elements, I aimed to evoke the nostalgic vibe of 90s skateboarding videos, bringing that same vibrant energy to the present day.
Execution: The video was shot using a mix of modern techniques and retro aesthetics, capturing the skateboarder's tricks and movements with a sense of spontaneity and freedom that defined 90s skate videos. The result is a commercial that not only highlights the new Vans sneakers but also pays homage to the golden era of skateboarding.
Conclusion: Working on this project was incredibly rewarding, as it allowed me to blend contemporary videography with nostalgic elements, creating a piece that both honors the past and celebrates the present. If you’re looking for a unique and engaging way to showcase your products or brand, let’s collaborate and create something extraordinary together.
Contact: Explore more of my work and get in touch at: naansilva.work
